top of page

The world will ask you
who you are,
and if you don’t know,
the world will tell you.
-Carl Jung

The Job To Be Done
We need to create the next major evolution of HCA Healthcare’s brand platform,
We Show Up® that answers the question,
“Why should I show up at HCA Healthcare every day inspired to live our shared purpose?”
Features
We Show Up® united as one—at the size and scale that only HCA Healthcare can—to take on healthcare’s greatest challenges.
Quality
Access
Experience
bottom of page
